While you’re reading this, we’re out there distributing 50 medicines across India.
90cr+* medicines distributed in 24 months — and we’re just getting started.
*Quantity of medicines.
Reaching Every Corner of India
Reached in
697
Districts
Impacted
4.7L+
Villages
Active in
32
States
Distributional
30
Hubs
Connected
4600+
Towns
2400
Field Force
Comprehensive Solutions for Every Stage
Our Go-to-Market (GTM) strategies support
healthcare companies with market expansion.
Data Analytics
We apply advanced analytics to identify high-potential markets across urban (Metro & Tier 1), semi-urban and rural (Tier 2–6) clusters, enabling brands to expand strategically and improve product accessibility.
Sales & Marketing
Our field force efficiently connects with channel partners and Healthcare Professionals (HCPs) in person to increase awareness and access of our product portfolio across all markets, specifically Extra-urban and Rural thus increasing brand reach and demand.
Technology
Our digital applications connect all channel partners from healthcare companies to local retail chemists, providing visibility into sales at each level and driving efficiency through informed decision-making.
Distribution
Our expansive distribution network with ~30 distribution centres allows us to ensure distribution to majority of India, guaranteeing timely and efficient delivery of pharmaceutical products across the nation.
Our Apps help us make Phygital Strong
ChannelPaisa
A platform that empowers resellers to enhance access and availability of quality medicines in semi-urban and rural areas.
Increase reach of brands without increasing field force
Reward the right channel partners who enable rural expansion
Gain visibility into secondary sales of our portfolio
Understand potential markets for growth of brands
Our Apps help us make Phygital Strong
ChannelPay
A platform meant for Retailers and Stockists to connect with their suppliers.
Integrated ordering platform for Retailers and Stockists
Promotional platform to display Loyalty Programs, Discounts, Offers Reward points for Retailers and Stockists
Gain visibility into secondary sales of our portfolio
Understand potential markets for growth of brands
Our Apps help us make Phygital Strong
ConnectOD
A platform that connects healthcare professionals (HCPs) with healthcare companies, patients and channel partners.
For pharma companies to connect with HCPs to hold information sessions and to promote products
Ordering e-samples and vaccines with tracking enablement
Telemedicine capabilities through seamless physician-patient connection
No data storage ensuring privacy and complete discretion
Why Healthcare Companies Partner With Us
Real results, with real people making real impact
Case Study 1
Primary Care Brands of a Leading MNC
7.4%
CAGR Growth
(-2% growth previously)
45%
Increased Visibility in Secondary Sales
(No visibility previously)
1.75x
Growth in Market Reach
Challenge
-
Strong market competition from generics and spurious medicines
-
Restricted growth in prescriptions
Solution
-
Identified semi-urban markets based on existing captured demand to drive growth
-
Strengthened select channel partners to guarantee product supply
-
Enabled field force efficiency through digital applications
Why Healthcare Companies Partner With Us
Real results, with real people making real impact
Case Study 2
Prescription Brands of a Leading Pharma MNC
12.3%
CAGR Growth
(-4% growth previously)
1.9x
Growth in HCP network
(409 Doctors previously)
80%
Secondary business captured on digital platforms
(No Visibility previously)
Challenge
-
Decline in Rx engagement
-
Distribution channel constraints affecting product supply
Solution
-
Targeted medical professionals in urban and semi-urban areas to expand product reach
-
Guaranteed consistent product availability by managing channel inventory
-
Implemented digital platform for real-time secondary sales visibility and smooth partner order placement
Why Healthcare Companies Partner With Us
Real results, with real people making real impact
Case Study 3
Primary Care Brands of a Leading Indian Healthcare Company
5.2%
CAGR Growth
(0.8% growth previously)
10%
Growth in Rx
(-ve prescription growth)
100%
Increase in district coverage
(283 districts covered previously)
Challenge
-
Decline in prescription growth
-
Faced strong market competition from generics
Solution
-
Targeted doctor specialties for product promotion
-
Identified growth opportunities in semi-urban areas through brand presence analysis
-
Integrated new partners to strengthen product reach
Awarded & Recognised By
